B2B & Omnichannel Marketing

by Will Francis

Posted on Dec 10, 2021

In this episode of 2021, host Will Francis talks to Dominik Schneider, global head of digital marketing and customer engagement at Straumann Group, one of the world's leading manufacturers of dentistry products. He discusses how he has built up the group's social channels, and run global integrated campaigns across all markets and brands, and gives us an insight into their omnichannel demand generation engine.

While marketing to dental professionals is a B2B activitiy, at the end of the day it's all really "business to humans".

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on Apple PodcastsSpotify, and YouTube.   

Will Francis
Will Francis

Will Francis is a recognised authority in digital and social media, who has worked with some of the world’s most loved brands. He is the host and technical producer of the DMI podcast, Ahead of the Game and a lecturer and subject matter expert with the DMI. He appears in the media and at conferences whilst offering his own expert-led digital marketing courses where he shares his experience gained working within a social network, a global ad agency, and more recently his own digital agency.

Connect with him on Twitter or LinkedIn.

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