Feb 18, 2022
When you're planning any kind of digital strategy you really need a media plan.
This practical toolkit allows you to plan digital media campaigns across a variety of paid channels - Google, Facebook, Instagram, YouTube and others. You can trial and test different budget allocations, which will help to improve your planning and optimize your return on investment.
The template form allows you to list your budget allocation and calculate metrics for precentage spend, impressions, clicks/views, click-through rates, conversion rates, and cost per conversion.
The toolkit is ideally suited for those with a background working knowledge of paid digital media channels and metrics, however it can also be used to build up skills in this area.
Simply download the Microsoft Excel toolkit below and watch the video walkthrough to get started.
(Updated February 2022)
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