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Within Google Ads, we’ve got several predefined reports. These can be created using the Google Ads Report Creator. They can be pivoted. We can look at certain reports around our dimensions like our topics, our audiences, our contextual keywords. We can filter our reports on an ad group level and indeed on a campaign level and segment any of our metrics. It is important, like any reporting, to adjust your date range. When using the report builder, we can decide whether we want to use a chart, just a simple table, or we can use a graph, a pie chart, or any other of the predefined options within there. We also might want to download Excel and do it in that, depending on how we’re reporting or indeed push it to our data visualization tool like Google Data Studio and visualize it there.
In order to understand what kind of metrics we want to use, there are some predefined options within the Google Ads interface.
Cathal Melinn is a digital strategist, lecturer, and trainer. He has over 15 years’ experience in eCommerce, social media, affiliate marketing, data analytics, and all things digital. He worked at Yahoo! Search in 2005 as a Senior Search Strategist for the UK Financial Services vertical. He moved to the world of agency in 2010 as Head of Search and Online Media. Cathal’s previous clients include Apple, Vodafone, Expedia, Virgin, Universal Music Group, Amazon, Compare the Market, and HSBC.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
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ABOUT THIS DIGITAL MARKETING MODULE
This module introduces the key concepts involved in display advertising. It covers the advantages of different types of display platforms and demonstrates how to set up a display advertising campaign. It also explores the key considerations for targeting and bidding in a display advertising campaign, and how to report on and optimize campaign performance.