Case Study | Educators
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GeaCollege is a private training institution from Slovenia, focused on giving students advanced knowledge so they have the edge in their future career. However, the market is relatively small and there’s big competition. Other training institutions offer a wide course variety, sometimes at a relatively low price point. We want to stay at the top of our game so we’re the top choice for students.
At GeaCollege, we wanted to meet this challenge and the expectations of our students. With digital marketing being one of the most in-demand careers, there was a clear opportunity for us to work with DMI. DMI’s support means that we can offer new training opportunities for the professional world of today.
We worked with DMI’s account managers to identify the best solutions for our college. From this, DMI were able to create a high quality digital marketing course tailored to our needs. Full of up-to-date content and validated by industry experts in digital marketing, it prepares GeaCollege graduates for working in digital marketing right now. At the end, students receive a certification that’s recognized globally which opens doors around the world for our graduates.
Our college saw a significant uplift following these changes. By providing training options that students seek, we exceeded our yearly enrollment goal by a huge 150%.
We’ve also seen a boost for our brand in general. Our reputation as a quality course provider in Slovenia has improved, both from offering this digital marketing course and from the exposure DMI offer.
We were drawn to working with DMI for a number of reasons. The course content quality is high, with a wide variety of study materials for students to use. It’s important for us to offer students knowledge they can really put to work when they graduate. The fact DMI’s course content is designed and approved by an Industry Advisory Council means it’s industry validated.
The international element is important to us as well. Not only is DMI an international organization, their certification is recognized globally too.
Having the right support in place is valuable. With DMI, we worked with a great account manager who could help us fit the offer to our needs. Once we got going, we were impressed with the technical support team in place and the assistance getting lecturers onboarded.
What does the DMI Arena mean for your business?
Winning an exclusive DMI Arena badge has definitely been a positive influence. The promotion through DMI’s social media gave us invaluable exposure to a wider audience. We can show our business is a trusted training provider for the Slovenian market. It gives us the competitive edge we were looking for as well, showing that we offer the best training programs in Slovenia.
It has provided us with quick support exactly when we need it. That means we can give our students the very best while completing their digital Professional program.
What does the DMI mean for students?
By working with DMI, our students are more confident that they’re getting the maximum learning for their money. They know they get quality, up-to-date digital marketing content that’s been designed and validated by the industry.
Our students also get the chance to keep learning in the MyDMI platform, so it doesn’t stop with their course program. There’s plenty of extra knowledge and industry insights to gain here so they can stay ready to join the digital marketing industry as professionals.
The internationally recognized certificate is important to students. Being able to travel with their certification is a selling point for them. By getting this certification, our students have had many professional successes. This includes:
● New job opportunities
● Starting their own business or improving their existing business
● Finding a new career path
● Promotions in their current job
Studying with GeaCollege and DMI opens doors for our students, both in Slovenia and around the world.
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