Apr 8, 2022
There are very few logos as recognizable as the double-G of Gucci. As a brand that’s just celebrated its 100-year anniversary, it has high-profile customers and enthusiastic advocates that raise its profile through stylistic user-generated content.
But what’s most interesting about Gucci is how it evolved to be a luxury brand leader. From humble Italian beginnings, it focused on innovation and reinvention to become a powerhouse that set a blueprint for the fashion industry.
With a focus on the young generation and a move away from fashion industry traditions (to offer pieces from past seasons and abandon set summer/fall collections), Gucci uses clever digital marketing strategies and has been an early adopter of technologies to draw in new and existing customers.
But how did a family-run fashion house evolve to become a global digital brand? And what can we learn from Gucci’s marketing success?
This content is available to Power Members only.
CPD Points Available
This content is eligible for CPD points. Please login if you wish to track this in your account.