Feb 1, 2020
So you’d like to write a blog…but you’re not sure where to start or how to get started. Well, the good news is that it’s not very complicated. Read our handy guide and find out how to get blogging today.
A blog is an online journal or informational website, with the most recent posts appearing at the top of the page. Blogs are often run by people who want to share their views and opinions on particular subjects or topics. Fashion, food, and travel blogs are among the most popular. Blogs can, of course, contain photos and videos, as well as text. Marketers often use blogs, in addition to social platforms like Twitter, to communicate with their market and build rapport. Businesses often incorporate blogs into their main corporate websites and use them to provide information to customers and prospective customers, keep them informed of upcoming events, and update them on the latest happenings.
A blog should never be used to aggressively sell or market a product. Instead, its main purpose is to provide value to the reader. You should aim to produce useful, high-quality content that people look forward to reading and want to share. A blog can also help marketers to:
Before you get started, it’s important to recognize that blogging takes effort. To blog successfully, you need to devote time to a number of ongoing tasks, including:
So before you start a blog, make sure you’re up for the challenge of maintaining one – and that you have the time, commitment, and energy needed to devote to the task.
You can get started with your blog by following these steps:
Here are some tips you can use to write well crafted, interesting, and engaging blog posts:
The short answer to this question is: as often as possible! However, you should always focus on quality over quantity.
The most effective blogs tend to be 1,500-plus words and do a ‘deep dive’ into a subject. Aim to cover topics in as much depth as you can, so the blog really offers value to readers.
Remember, it’s better to produce one top-notch, well-researched blog piece fortnightly or even monthly, rather than several short blogs every week that are of inferior quality. If your blog doesn’t help your reader in some way, it will be instantly forgotten and is unlikely to be shared.
When it comes to topics to blog about, the list is endless. When choosing a topic, try to think of one that:
Good topics for a blog include:
At the end of the day, you want your blog to be read by as many people as possible. The best way of achieving this is to create high quality, original content on a consistent basis that readers look forward to reading, find extremely useful – and are keen to share.
Promoting your blog should never be an after-thought. After all, it’s important that you get the best return from all the time you spend creating your content. So promote it far and wide – and on a continuous basis. That way, you’ve got the best chance of reaching the widest possible audience, increasing traffic to your site, and attracting potential new customers.
Now you’ve got all the basic tips and tricks you need to start blogging. So why wait until tomorrow? Get off the sideline, jump right in, and give blogging a try today!
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