Member StoriesLena Wallin
Member since: February 2017
DMI ExpertPostgraduate Diploma
As Brand Manager for a market leading company on a big digital journey, it is very important to be up to date about the digital landscape. We need to understand what it means for our customers and for us, so we can be a part of the change and always stay relevant.
Tell us a bit about your story before the Digital Marketing Institute.
With a background in advertising and CRM I had a broad knowledge in everything from print to events, film, web, ads, social media and digital marketing. I was focusing on brand- and design strategy with increasing focus on digital and wanted to make sure my digital marketing knowledge was really up to date for the future.
What influenced your decision to study in the Digital Field?
As Brand Manager for a market leading company on a big digital journey, it is very important to be up to date about the digital landscape. We need to understand what it means for our customers and for us, so we can be a part of the change and always stay relevant. It affects everything from brand strategy to target group personas, design profile and UX-design.
What courses did you choose to study?
I chose The Professional Diploma in Digital Marketing because I wanted to get a great overview of the digital marketing field, an understanding of how everything is connected, and also the possibility to focus extra on the parts connected to my area of brand, marketing and design.
Since completing the course in the Digital Marketing Institute, how has your career progressed? What company are you currently employed with?
I am Brand Manager for Telia in Sweden, responsible for our identity and design. The Digital Marketing Institute has definitely helped me progress my career in this digitally focused telecom company. Our world moves fast and we are in the forefront of technical and digital innovation. It is absolutely vital to have an understanding of the digital field, especially when working with brand, marketing and communication.
Is there any advice you would give to new or future students at the Digital Marketing Institute?
Reflect on which areas you are extra interested in and put extra focus on those. For me it was important to get an overall update on the big picture, and also the option to specialize in the parts most relevant to me.
In one word, how would you describe your time in the Digital Marketing Institute?
I would say “mapping”, in the sense that it covers the whole landscape and how everything is connected, and allows you to zoom in to detail in all the different areas.