Jul 15, 2020

Netflix: A Marketing and Business Powerhouse

Netflix now counts 180 million subscribers – if all its customers were a country, they’d be the 8th largest one in the world. That’s how huge Netflix’s impact is. 2019 was a particularly busy year for them, as we explored in another article.

For many households, Netflix has replaced a traditional TV subscription, and it has put the power into consumers’ hands when it comes to the content they watch, the time when they watch it, and the device they consume it on. It has more customers than its main competitors Amazon Prime and Hulu combined. And with the global lockdowns necessitated by 2020's Covid pandemic, Netflix has seen its popularity soar even higher, with 16 million new users appearing in the first three months of the year. 

Netflix clearly must be doing something right. So let’s dive into their growth, usability, customer-driven personalization, branding and marketing.

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Marijana Kay
Marijana Kay

Marijana is a freelance writer and content strategist for SaaS and marketing brands. She’s worked with fast-growing SaaS companies like Recart, Pipedrive, and BuildFire, as well as top companies on the Fortune 100. There's nothing she'd rather be doing than writing hyper-actionable, advanced blog posts for her clients. You can find her on Twitter.

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