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So, what happens when a webpage isn’t mobile friendly?
Is your website mobile friendly? Well, again Google provides a really good tool for this, and you can just add in your URL and very quickly Google will tell you if it is mobile friendly.
This particular tool, the mobile friendly test, checks one URL at a time. If you want to check all your URLs in one go, then I’d recommend using the Google Search Console Mobile Usability feature for this. It will save you quite a lot of time and it groups up all the common problems that you have, so you can tackle them in one go.
So, AMP stands for accelerated mobile pages, and it’s kind of relatively new. It’s something that Google started testing in Google News, so a lot of publishers started to use it.
Essentially what happens is it’s optimized for mobiles, so rather than leaving Google you’re actually getting the page elements loaded a lot quicker within it, and that will really help with the user experience for mobile. So, Google will tell you whether your website is optimized for AMP.
If it isn’t, have a word with your web developer, and if you are planning on having a new web design any time soon then it’s probably a really good time to make sure that it is optimized for AMP.
When you get a search engine penalty, it will really depend how much it will affect you. It could affect you in a very minor way and almost you wouldn’t even notice, and it could affect you that you get completely taken out of Google.
We’ll talk more about penalties as we go through this module, but for now we’ll just look at the two different types.
Managing Director and SEO Trainer at Zen Optimise
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
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ABOUT THIS DIGITAL MARKETING MODULE
This module covers the basic concepts that underpin SEO. It introduces methods for improving technical SEO and on-page optimization of a website. It explains how to plan and implement a strategic SEO campaign and also covers the best practices for successfully building and maintaining backlinks to a website.